Monday, September 22, 2008

Calling Dr. Freud (It's a capital case)

A sign on the counter at a local drugstore includes a reference to

“acceptable forms of id.”

Here's how the American Heritage Dictionary defines “id”: “In Freudian theory, the division of the psyche that is totally unconscious and serves as the source of instinctual impulses and demands for immediate satisfaction of primitive needs.”

Which makes me wonder: What kinds of “instinctual impulses and demands” would a drugstore consider “acceptable”?

The impulse to wait in line for 10 minutes, behind someone who is buying a week’s worth of groceries at the drugstore – including, invariably, one of those small canned hams?

The impulse to wait five more minutes as the cashier argues with another cashier -- and their supervisor -- about who gets to go on break and when?

The impulse to wait in another line for an additional 10 minutes before being told that the prescription drug you’re looking for is available only at another branch of the store, a branch that is halfway across town?

All of which leads to an irresistible impulse to stock up on Xanax....

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